The foundation for success.
You’re publishing a blog once a fortnight so you’ve got your blogging strategy sorted, right? Wrong.
An effective (note the emphasis on effective) content strategy goes much, much deeper than that and, if done right, can improve your:
Newsletter sign-ups, and
If you’re sold already just head straight here.
What’s a content strategy?
It’s your blueprint for all things content - blogs, videos, infographics, guides, whitepapers, or otherwise, and helps you plan, create and publish useful and useable resources that resonate with your audience and serve a genuine purpose.
The benefits speak for themselves - and that’s not just me being biased. There are reams and reams of stats out there supporting the business case for content marketing, but here are just a handful of the drivers:
Marketers who prioritise blogging efforts are 13x more likely to see a positive ROI.
Content marketing gets three times more leads than paid search advertising.
47% of buyers view 3-5 pieces of content before engaging with a sales rep.
80% of business owners and executives would rather digest a company's information via an article than an ad.
68% of consumers perceive a brand more positively after reading their content.
Get your money’s worth
Not sold? Well here’s another big fat juicy benefit for you: content strategies make your content work harder and allow you to rinse every penny out of every word.
Picture this: you’re a personal trainer and you’ve written a killer blog on how to train for a half marathon. You publish it on your site and that’s it. You sit and hope for the views to roll in.
Well, what if you’d strategically planned your content better? Say in the run-up to a well-known event, and redistributed it on several other channels - as well as your blog - like:
Social media - organic and paid,
Your newsletter, and
A dedicated sales-driven email.
Think of all the extra eyes you’d be exposing it to and all the opportunities you could be unlocking; that’s the power your content strategy holds, because when you’re being pulled here, there, and everywhere, these are the kind of openings that easily get missed.
What you get with me
1. A robust content calendar outlining the content’s title, proposed publish date, and a brief synopsis of what the piece will include.
2. Complete delivery of everything included in your plan, including social media posts and email copy (if applicable).
3. Monthly reports using Google Analytics to monitor how your content’s performing.
Ready to start your content strategy? Just drop me a line on firstname.lastname@example.org and we’ll take it from there. And if you need a bit more reassurance before you take the plunge, see what past and current clients have to say about me here.