Health & Safety, HR and employment law support.

The brand

Citation is one of the UK’s largest Health & Safety and HR & Employment Law providers. They give 1000s of business owners peace of mind by providing industry-leading advice on anything from disciplinary processes and discrimination, to risk assessments and RIDDOR reports.

The brief

I was asked to create and roll out their tone of voice across every prospect and client touchpoint and bring their sporadic content marketing strategy to life - so I did just that. From in-depth guides, videos and infographics to blog articles, email campaigns and social media posts, I put my stamp on every single area of content to assist with client retention, prospect uptake, organic rankings, and overall traffic KPIs.

The work​


Reliable. Inspiring. To the point. I’ve thoroughly enjoyed working with Bryony on our client communications. She’s done everything we’ve worked on to perfection. From emails, guides and presentation content to video scripts, landing pages and case studies – nothing was ever a challenge. Whether things were asked at short notice or with a long deadline – she always delivered. I wish Bryony only the best for the future and can wholeheartedly recommend her.


Want to know more about what I can do for you?